🧪 Experience

April 2023 - Present • Full time • Berlin, Germany

Product leadership: Driving end-to-end design of:
- B2E/B2B responsive web app that digitizes traditional construction processes, streamlining operations and equipping construction managers with real-time insights, resulting in 15% improvement in project turnaround time.
- B2B web app for managing large real estate portfolios, improving operations, asset visibility, and enabling data-driven decision-making across property management teams. *work in progress
Process optimization: Led the strategic creation and implementation of DLSv2, an AI-enhanced, composable design system built on shadcn/ui and atomic design principles. Optimized UI development across 10+ diverse products, achieving a 30% reduction in build time and 2x faster prototyping, enabling 1:1 design-to-code reflection.
Data-driven approach: Conducted comprehensive market and user research to align design strategies with business needs and technical feasibility.
Facilitated collaboration: Organized ideation workshops and user interviews that informed the creation of optimized interaction patterns, user flows, and a scalable UX architecture.

June 2024 - May 2025 • Freelance, Part time • Remote (Victoria, TX, USA)

Independent delivery: Led design of a B2B web app that streamlined onboarding and content collaboration for marketing agencies, resulting in enhanced client engagement and operational efficiency (20% increased agency productivity).
Product strategy: Organised ideation workshops and conducted in-depth competitor, market, and user research to uncover key pain points and opportunities, directly shaping product direction and user-centric design strategy.
Stakeholder management: Collaborated closely with the COO to ensure design solutions met business objectives, translating insights into clear content structures, refined interaction patterns, and optimized user flows.
Enhanced frontend delivery: Delivered high-fidelity, comprehensive UI screens, including production-ready code, significantly accelerating implementation times.

April 2022 - April 2023 • Part & full time • Remote (Potsdam, Germany)

Built transformative experiences: Collaborated within SAP’s central innovation unit to conceptualize and deliver high-impact digital experiences, pushing the boundaries of immersive technology.
Holistic design process: Employed end-to-end UX and interaction design methodologies, including prototyping and iterative usability testing to produce solutions that drove stakeholder engagement.
Pioneering leadership: Project managed and design led a VR experience for my master’s thesis, a project that showcased the transformative potential of virtual reality for improving user-centric design processes, contributing to SAP’s Metaverse explorations.
Diverse project impact: Supported the development of a real-time AR data visualization tool and an AI-driven business decision simulator, enhancing user engagement and informed decision-making across multiple projects.