Experience

Product Designer @GROPYUS

April 2023 - Present • Full time • Berlin, Germany

• Product leadership: Led end-to-end product design across:
  • B2C mobile app (WIP): Redesign of a smart home controls app into a sustainability-driven digital living companion, connecting real-time consumption insights, smart automations, and smart home controls to drive everyday engagement, app perception, and measurable ESG impact.
  • B2B real estate portfolio platform (WIP): Web app for managing properties and large real estate assets - improving operations, asset visibility, and enabling data-driven decision-making across property management teams.
  • B2B construction management platform: Web & mobile platform digitizing on-site assembly workflows, real-time monitoring, and issue tracking, contributing to a ~15% reduction in time-to-assemble.
• Process optimization: Led the strategic creation and implementation of DLSv2, an AI-enhanced, composable design system built on shadcn/ui and atomic design principles. Optimized UI development across 6+ diverse products, achieving a 30% reduction in build, 2x faster prototyping, and enabling 1:1 design-to-code reflection - at 0 cost.
• Data-driven approach: Conducted and synthesised qualitative market and user research under jobs-to-be-done and moments-that-matter frameworks, translating insights into design strategies aligned with business goals and technical feasibility.
• Facilitated collaboration: Collaborated across product, engineering, and brand teams, organized ideation workshops and user interviews that informed the creation of optimized interaction patterns, user flows, and a scalable UX architecture.

Product Designer, Freelance @Building Brands Marketing

June 2024 - May 2025 • Freelance, Part time • Remote (Victoria, TX, USA)

• Independent delivery: Led design of a B2B web app that streamlined onboarding and content collaboration for marketing agencies, resulting in enhanced client engagement and operational efficiency (20% increased agency productivity).
• Product strategy: Organised ideation workshops and conducted in-depth competitor, market, and user research to uncover key pain points and opportunities, directly shaping product direction and user-centric design strategy.
• Stakeholder management: Collaborated closely with the COO to ensure design solutions met business objectives, translating insights into clear content structures, refined interaction patterns, and optimized user flows.
• Enhanced frontend delivery: Delivered high-fidelity, comprehensive UI screens, including production-ready code, significantly accelerating implementation times.

UX Designer, Work-study @SAP

April 2022 - April 2023 • Part & full time • Remote (Potsdam, Germany)

• Built transformative experiences: Collaborated within SAP’s central innovation unit to conceptualize and deliver high-impact digital experiences, pushing the boundaries of immersive technology.
• Holistic design process: Employed end-to-end UX and interaction design methodologies, including prototyping and iterative usability testing to produce solutions that drove stakeholder engagement.
• Pioneering leadership: Project managed and design led a VR experience for my master’s thesis, a project that showcased the transformative potential of virtual reality for improving user-centric design processes, contributing to SAP’s Metaverse explorations.
• Diverse project impact: Supported the development of a real-time AR data visualization tool and an AI-driven business decision simulator, enhancing user engagement and informed decision-making across multiple projects.

Education